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Why You Don't "Need" an A-Tech

Confession No. 89 · with Sam "Awesome" Freeman & Ethan Whidden · May 8, 2026 · 72 min.

Listen Now · No. 89

0:001:12:27

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Sam Freeman is the Partner Manager with Promotive Ethan Whidden is a Sales Representative. Today, they share with Mike what they've learned about the challenges of recruiting in the automotive repair industry. They discuss the unrealistic expectations shop owners often have when looking for that elusive “A tech” and why most owners should reconsider what they truly need in their shops. The conversation covers the importance of clear communication—both when hiring and when working with vendors—and the need for accountability on both sides of the hiring process.

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