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How To Set Realistic Goals For 2026

Confession No. 64 · (Christmas) Coaching Call #12 · December 23, 2025 · 58 min.

Listen Now · No. 64

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In this special Christmas Coaching Call, Mike Allen and Matt Lofton talk about goal setting for the New Year. They did into the details of how to properly project technician hour capacity and slow and busy seasons. They also discuss the importance of a strategic marketing budget, saying that marketing should generate opportunity—not just sales—and how matching tactics to team strengths is crucial for success.

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