Ep 70 – Mr. Subaru | Automotive Social Media…The Good, the Bad, and the Stupid…

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In this episode, Mike Allen and Bryan Pollock talk with Mr. Subaru. Mr. Subaru talks through his experiences navigating drama in the automotive influencer space and addresses accusations of clickbait content. He shares some colorful stories from his time as a Snap-on dealer, including the challenges of repossessing toolboxes from delinquent customers. Finally, Mr. Subaru discusses his upcoming plans to build a new shop on his property and the future direction of his YouTube content.

Timestamps:
00:00 – Are you a Clickbait Creator? Mr. Subaru on Online Drama
00:19 – The Truth About Tool Content—Is It Clickbait?
01:08 – Rock Hill & South Carolina’s Automotive Scene
03:03 – Content Creator Drama & Automotive Industry Comparison
07:09 – Shop Builds: Mr. Subaru Gets Bank Approval for His New Shop
08:51 – How It All Started: Mr. Subaru’s First YouTube Videos
10:59 – The COVID Boost: Explosive Growth on YouTube
12:12 – Monetization Woes: TikTok, Facebook, & Instagram
13:33 – The Snap-On Dealer Experience—Sales, Credit, & Repos
17:15 – Wild Repo Stories: Guns, Knives, & Toolbox Sting Operations
21:30 – The Biggest Toolbox Sale Ever
26:03 – Market Insights: Charlotte Money, Shop Opportunities, & Area Growth
29:12 – Podcasting & Automotive Media Scene in Carolina
29:37 – Drama vs. Good for the Industry: Podcast Growth Strategies
33:08 – Rage-Bait vs. Thoughtful Content: Finding Balance
35:55 – Instant Opinions & The Problem with Social Media Hate
37:00 – Shop Anonymity & Weirdos—Dealing with the Downside of Fame
39:16 – Diagnosing for the Diagnostically Challenged: Mobile Work Stories
45:27 – B-Techs, A-Techs, and Weaponized Incompetence Rant
47:22 – Diagnostic Training on YouTube: Scanner Danner & Self-Learning
48:53 – What’s Next for Mr. Subaru? Shop Builds & New Content
51:19 – DIY vs. Shop Content: Who Does It Serve Best?
54:02 – Upcoming Events: Visions, Asta, Farm Show, and More
56:08 – Favorite Training Classes & Shop Stories
57:37 – Sumos, Hurricanes, and Confessions—Podcast Outtakes